How to Leverage Google’s Smart Bidding
22 April 2019 | 1:00 pm

It’s no secret that the digital marketing industry can and does change rapidly. As digital marketers, we need to be aware of it, embrace it, and learn how to thrive in this ever-changing landscape to stay competitive for the success of our audience.

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Facebook Introduces Cost Cap Bidding
16 April 2019 | 6:28 pm

Listen up Paid Social Advertising practitioners, we’ve got another industry update for you and your clients! In an effort to maximize cost efficiency while driving volume for your clients’ primary KPIs, Facebook is introducing a new bidding strategy called Cost Cap Bidding to select advertisers throughout the year.…

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Bot Farms, Fraudulent Websites, and Display Advertising
12 April 2019 | 2:15 pm

The most profitable campaigns in digital marketing are not managed by advertisers, whether in-house, freelancer, or global agencies. Rather, the most profitable campaigns in digital marketing are managed by black hat hackers committing ad fraud.

In 2015, the Security Firm White Ops exposed Methbot, a suspected Russian criminal syndicate making an estimated $3-$5 million a day from display advertising fraud.

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LinkedIn Introduces Lookalike Audiences
2 April 2019 | 8:39 pm

As marketers, we advertise on LinkedIn to target the right professionals for our clients’ business. The platform is a powerful tool with its wide gamut of demographic targeting, and is commonly leveraged for its skills targeting offering. Until now, though, the platform hasn’t offered lookalike audiences like Facebook has.

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How Google Analytics Data Sampling Works, Why it Matters, & How to Solve for It
31 March 2019 | 4:11 am


What is Data Sampling?

DATA SAMPLING is a process used to analyze a subset of data, in order to try and more quickly understand the entire data set.

The post How Google Analytics Data Sampling Works, Why it Matters, & How to Solve for It appeared first on Seer Interactive.


How to Diagnose Google Analytics Data Discrepancies
28 March 2019 | 7:39 pm

Are you seeing data discrepancies between your backend system and Google Analytics?

Often times you may find data discrepancies between your backend system (where website conversions are tracked manually) and data in Analytics platforms like Google Analytics (GA). Sound familiar? Then, read on!…

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The Importance of Tracking Conversions on YouTube
25 March 2019 | 2:00 pm

YouTube has traditionally been a platform that advertisers have used in their digital marketing strategies to drive brand awareness. They could leverage the platform’s broad targeting and wide reach across its billions of users to get their brand in front of as many eyes as possible.

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How Apple ITP2.1 Will Impact Your Digital Marketing and Analytics
18 March 2019 | 3:36 pm

What is Intelligent Tracking Prevention 2.1 (ITP2.1) in Apple Safari Browsers?

Magnifying Glass

Apple’s Intelligent Tracking Prevention 2.1 (ITP2.1) limits the length of client side cookies to seven days. In short this means a Safari user that visits your site today will be viewed as a new/separate user if they don’t directly interact with your site within the next seven days.…

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Tie Together Offline & Online Engagement with ‘Store Visits’ in Google Analytics
15 March 2019 | 2:38 pm

If you’re an ecommerce company who sells products in-stores, estimating foot traffic by location can be tough. However, it can often glean important insight about your customer’s journey. Here’s the good news – activating GA 360 and having your Google Ads account linked gives you access to a new feature that helps you analyze exactly that.…

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Facebook is Releasing 3 New Metrics in Place of Ad Relevance and What It Means for Advertisers
14 March 2019 | 4:57 pm

Big changes on the Facebook horizon as they recently announced that starting April 30th, they are sunsetting the commonly used metric ‘Relevance Score”, replacing it with 3 new “more in-depth” diagnostic metrics.

What is Relevance Score and why is it important?

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