How to Join Many to Many with a Bridge Table in Power BI
12 February 2019 | 2:15 am

One of the greatest values of data visualization tools is being to connect different types of data tables to calculate results, illustrate trends, or discover outliers. Relationships between your tables are necessary to create these connections.

Relationships in Power BI

Relationships in Power BI have multiple configurations, including cardinality and cross-filter direction, which determine the way that your tables connect and interact with each other.

The post How to Join Many to Many with a Bridge Table in Power BI appeared first on Seer Interactive.


YouTube Expands Advertiser Access to 15-Second Non-Skippable Ads
11 February 2019 | 1:45 pm

Advertisers on Google Ads have historically had a few main video format options when launching auction-based YouTube campaigns:

  • Skippable TrueView in-stream ads: These appear before, during, or after YouTube videos. The advertiser pays if the user interacts with the video, watches 30 seconds of it, or watches the entire video ad (if it’s shorter than 30 seconds).

The post YouTube Expands Advertiser Access to 15-Second Non-Skippable Ads appeared first on Seer Interactive.


Up Your GTM Game with GTM 360
8 February 2019 | 5:31 pm

Google introduced the tag management system known as Google Tag Manager (GTM) back in 2012. The goal of GTM being to help digital marketers track web and marketing activity without digging into the websites’ codebase to do so.

As one of the most widely used tag management solutions, GTM allows users to efficiently test and deploy new tags, as well as maintain existing tags all within a user-friendly Google interface.…

The post Up Your GTM Game with GTM 360 appeared first on Seer Interactive.


The Dos and Don’ts of Getting Started with Pinterest Advertising
2 February 2019 | 1:07 am

In September 2018, Pinterest reported that 250 million people used the social platform every month, which is 25% more than the number of people who used Pinterest in September 2017. This year-over-year growth is astounding since Pinterest is a lot younger than other social platforms (launched in 2010).

The post The Dos and Don’ts of Getting Started with Pinterest Advertising appeared first on Seer Interactive.


[GUEST POST] How I Got 3X More Performance from a Team Member Than Anyone Else Could
1 February 2019 | 5:59 pm

At one point in my content strategy role, I gained a new adjacent responsibility and the team member that came with it. Initially, I was excited because I’d have an extra set of hands to help get work done. But that my enthusiasm quickly dampened.…

The post [GUEST POST] How I Got 3X More Performance from a Team Member Than Anyone Else Could appeared first on Seer Interactive.


Use Google Analytics Data Import Tool for Enhanced Audience Segmentation
29 January 2019 | 11:39 pm

Audience Research is an important piece of any successful marketing strategy. Whether its conducting interviews, surveys, or content analyses —

Audience Research can help define who your users are & what they truly care about

At Seer, we developed a unique technique (leveraging Analytics & behavioral data) to cluster users based on the actions they take on a given website.…

The post Use Google Analytics Data Import Tool for Enhanced Audience Segmentation appeared first on Seer Interactive.


How to Take a Data-Driven Approach to A/B Testing
28 January 2019 | 6:05 pm

While math and design may seem like uncommon partners, our philosophy at Seer is to always use as much data as possible to drive design decisions—especially when it comes to A/B testing.

A data driven approach to A/B testing means preparing for success by 1) anticipating potential hurdles and 2) ensuring that you have definitive benchmarks to measure results.

The post How to Take a Data-Driven Approach to A/B Testing appeared first on Seer Interactive.


Student Loan Repayment: Another Benefit of Working at Seer
28 January 2019 | 3:50 pm

If you’re like me (or the 70% of people who have student loans) you can understand the burdens that they place. Having to say no to nights out, vacations, a new pair of sneakers, etc. can be draining and sometimes embarrassing.

The post Student Loan Repayment: Another Benefit of Working at Seer appeared first on Seer Interactive.


When Things Go Wrong at the Worst Time
25 January 2019 | 3:30 pm

There’s nothing like checking in on your account during a holiday only to find that it has been completely, and inexplicably, shut down.

Have I gone crazy, am I looking at this correctly? Why did this happen? How do I fix this?

The post When Things Go Wrong at the Worst Time appeared first on Seer Interactive.


Sending Thanks After a Job Interview
15 January 2019 | 2:21 pm

Saying thank you is not good manners, it’s an expected part of the interview process and can help you ace the interview. You’ll obviously thank your interviewers in person before you leave, but it’s equally important to follow up in writing!

The post Sending Thanks After a Job Interview appeared first on Seer Interactive.



More News from this Feed See Full Web Site