9 Marketing Ideas for Video Production Companies
8 February 2019 | 6:49 pm

Video Marketing Ideas

The marketing strategy that you use for your business, regardless of type or size, is a vital part of determining your success. 

It can also be a little bit frustrating, as you are likely a professional in your field and not in marketing. 

For a video production company, you would probably instead be filming or editing rather than creating marketing strategies for your business, but that fantastic product you produce is near pointless if no one knows about it.

Video Marketing Ideas

While being a marketing expert is handy, it is not essential especially if you base your strategy around these nine marketing ideas that will work well for a video production company.

Idea 1: Solve the video issue

Video content is rising in popularity due to its effectiveness online, especially via social media. The problem? People do not have the resources or skills to create quality video content. This is where you come in, and you make it clear via your output that you can be the solution for potential customers’ needs.

This means your marketing content needs to focus on whatever those needs might be, and not on your business. Maybe you are able to produce great one-minute videos for their Instagram accounts or can create small documentaries about their products for their blog? Decide who your customers are and what they need, then show them that you offer it.

Once you know which people are interested in a service like yours you can tailor the information on your website and social media to directly address their common questions or concerns. This helps you become a trusted source of information in the field, leading to an easier sell.

Idea 2: Collaborate

If you specialize in wedding videography, it would make sense to team up with someone else in the industry who offers a related, but slightly different service, like a musician or photographer. Why? Not only does this broaden your reach, but it also makes your package a more attractive prospect to potential clients.

This is a value-add to both your and their business as well. You could offer a discount on combined services in turn building your portfolio while splitting the costs and doubling your marketing budget.

Idea 3: Offer the latest technological fads

As we mentioned earlier, video content is increasing in popularity, and along with this is an increase in video variations. Take, for example, live streaming, something that is now available via a range of platforms, is increasingly effective, and everyone wants to be able to do it. The key here is they require professionally made live streaming content.

Companies are willing to invest money in technological video advancements like this and virtual reality (VR), so you, as a video production company, can be well positioned to benefit from the boom in the video industry. By catering to this need, you make yourself more marketable while setting your business apart from the competition.

Idea 4: Offer a stunning portfolio

There are no two ways about it; your business is based around visuals, so your visuals better be nothing short of amazing. No one visits a hairdresser who has a bad haircut.

In the world of video production, a great portfolio is vital as it is the first thing people will ask to see. They want to know what you are offering will look like. This is much easier if you are established, but if you are just starting out, you may not have a large pool of work to choose from. If this is the case, start offering some pro bono work to businesses within the industries you want to target, they get free content, you get subject matter and videos for your portfolio, everyone wins.

Keep in mind that a portfolio should not be a compendium of all the work you’ve ever completed. It’s not a résumé; it's a collection of your best work relevant to what you’re trying to accomplish, which in this case, is the acquisition of new business. So which of your projects will be best suited to achieving that? Your portfolio is your best sales tool, make sure it is nothing short of amazing.

Idea 5: Decide which lanes will be yours

A very effective marketing strategy for any business, but particularly video production, is to fill a niche. There will always be gaps in a marketplace; if you can find and fill them, you are virtually eliminating your competition.

This is particularly pertinent if you are a new business. There is nothing harder than trying to compete with established and reputable companies in an overcrowded field (often the popular ones, everyone wants to shoot music videos). You may have to deviate from the things you want to shoot and produce to pay the bills, the good news is, and as we have mentioned a few times now - everyone wants video content. That means there is a lot of industries venturing into the video fields who have not been there before, and likely have no idea what they are doing.

Discover the needs of the marketplace, and it will be much easier to sell your services and build your expertise.

Idea 6: Quality not quantity

Video production is one industry where positive word of mouth can yield a substantial amount of business. The flipside of this being that poor quality work can destroy you, and everyone's a critic. When it comes to video, it's pretty easy for people who know nothing about production to identify if something is good or bad.

This is why you need to focus on one client at a time and not spread yourself too thin to the point where the quality dips. Nail the work, ask for a review and let the positive word-of-mouth do its thing. (This also helps with your portfolio).

A side-note to this is valuing your work and charging a fair price, don't attempt to undercut the competition or spend so much time on a project that you end up working for crumbs!

Tip 7: Do your research

As you may have noticed, we really think it's a good idea for you to understand what markets are available to you. Market research is an essential part of all marketing strategies; you want to know who your competitors are, what trends are in the industry and what solutions you can provide.

Understanding the strengths and weaknesses of your industry and competitors helps your business to improve, along with your marketing strategy. For new companies, this is a great way to establish yourself quickly and set yourself apart from the competition.

As we mentioned before, this doesn't mean undercutting; this is one industry where people are skeptical about low prices as they feel it directly relates to quality (as it often does). Sub-standard production is not an option and since you are likely creating marketing materials for other businesses (oh the irony) they probably won't want to cut corners for low quality.

Tip 8: Utilize social media

The best way to get new business is by showing off how amazing you are, and what better way to do that with consistent, quality social media output. It's almost an ad within an ad because you are showing other companies how great their social media can also look (if yours does).

Don't, however, limit showing your output to social media; you need a fantastic website and a channel on a streaming service like YouTube. Not only is this a great way to show the quality of your work, but you can teach the general public about your business, how you specialize in specific categories, awards you may have won, etc. All of this establish trust between you and the client.

Tip 9: Get networking

Networking, both online and in reality, is not an outdated strategy. It is in fact incredibly effective, especially in video production. Face-to-face time with potential clients works, and you will build great connections with people at social networking events where they are more relaxed, drink in hand.

There are loads of networking events held in various industries, find and attend them. Don't think that because you are in video production, you can't go to a real estate event. This is how you crack into the niche markets we mentioned earlier. When you are in a situation like that, you get to explain the value of video to a captive audience.

There is also a follow-up element to networking in the form of referrals and testimonials to build your portfolio. Industries are often built on who you know and who can vouch for you. Client referrals show that you’ve established a great collaborative relationship with someone who is happy with your work. Other people will take notice of this, why do you think reviews are so effective online, people trust their peers and listen for their experiences before making a purchase.

These things then feed back into the marketing on your website or social media page, all which will hopefully generate more sales!

Author Bio

James Silverwood runs a digital marketing agency. In an effort to expand the agency even further he recently relocated to Riyadh and merged with another agency to provide best digital marketing services in the middle east.

Effective SEO Techniques To Raise Your Site Traffic
16 November 2018 | 7:37 pm

Latest SEO Techniques 2018

SEO Techniques: As we know, using proper search engine optimization techniques significantly increases the level of traffic and ranking.

Therefore, it would be a reasonable trick to use effective SEO techniques to increase your website traffic. 

In this write-up, you will learn some of the best SEO techniques that will help improve the optimization of your website and traffic. 

These are precise SEO strategies that have helped to increase your organic search engine traffic.

SEO Techniques
Effective SEO Techniques To Raise Your Site Traffic

Understanding and meeting the needs of your target audience can significantly increase your website traffic and overall conversion rate.

Obviously, thousands or even millions of people are searching for your site, even if you don’t know.

You wonder how your competition can beat you up with SEO.

Using best practices and basic skills to improve your website with SEO really cannot be considered as effective as some of the best practices.

Here are some advanced SEO techniques that you can use to improve your sites.

It is well known that website traffic is mainly related to search queries, which only requires the need for high-quality search engine optimization.

So here are the advanced SEO techniques that you should immediately implement in order to increase the speed of visitors you receive, search traffic and conversion rate.

Want to succeed in SEO, where practice begins with avoiding the bad habits of the pasting Eliminate inefficient practices and replace them with strategic tactics that will be content oriented.

Here, are Effective SEO Techniques To Boost Your Site Traffic:

1. Keywords Strategic Approach

Without proper keyword research, any SEO campaign is doomed to failure. 

Keyword research lays the groundwork and lays the foundation for an SEO campaign. 

Take a vague key phrase like "mobile phone features". 

This can be used by people who are looking for information about general mobile phone features. 

But a specific keyword phrase, such as “iphone7 mobile phone features,” is likely to be chosen by someone who is willing to know about the latest iphone7 features.

Many people use phrases with keywords, so these must be as specific as possible for your company and have a light, conversational sound, and not an advertising atmosphere.

Just think about how you search for things on the Internet.

However, it may be more important than choosing a specific phrasing, that, it does not become slow because of the temptation to achieve perfection in optimizing keywords for each text fragment of the content that you publish.

Although keywords are the basis for effective understanding and competition for a target market, an attempt to search for a search engine ranking.

Instead, use the long tail approach to keywords, consistently publish as much amazing content as possible that will include keywords, and you will capture traffic with a long tail.

This type of traffic tends to come from keywords that you will probably never find at the research stage, and which often become more targeted, leading to better conversion rates.

2. Strictly Adhere To The Rule of Originality.

The uniqueness of content is always vital to rule on major search engines. 

More the original your content, it will be highly appreciated by Google and prefer to show on top results. 

On the other hand, duplicate content or the same text content used with two different URL’s is always avoided on top searches. 

This also results in spoiling the rating of your company too. 

So, before publishing any content SEO expert must have good knowledge of various plagiarism tracking websites and software.

3. Strategically Customize Navigation And Internal Links.

The navigation style of your website plays an important role in determining the importance of each page on major search engines. 

Use more often pages linked to your sites, as the page rank it will have a great impact on website ranking with sooner effect

As, most SEO specialist and business owners have no idea how their internal link flow is structured and are often surprised to find out that irrelevant pages or those that never stand a chance of a high level in search engine results, most of their PageRank site. 

This provides great room for improvement with relatively little effort.

To optimize your site’s navigation, internal linking and PageRank, start by checking these items with a tool such as SiteLiner or Screaming Frog

Use output to identify pages that are irrelevant or have little content that receives a large number of inbound links. 

Then use the special no index code on these pages to tell search engines not to index these pages and add no-follow code for all links to them to keep the PageRank stream. 

This has the same effect as turning off a valve with flowing water: it redirects the flow of PageRank to pages that really matter.

4. Optimization of Site Elements on Your Site

Although title tags are still important for SEO purposes, meta descriptions have lost their influence in the ranking algorithm. 

However, the descriptions provide the perfect place to use some talents in marketing by creating a compelling copy that attracts clicks from the search results page.

Tag headers and meta descriptions must be present on every page of your site and must be relevant and optimized.

Too short or too long headlines and descriptions can be detrimental to the efforts of SEO, so it is best to conduct an audit of your site to identify any major problems with these elements.

Other elements on the page that are included in the ranking algorithm include H1 tags, content length, internal and external links, ads, markers, images, and text formatting.

5. Optimize The Loading Speed of Your Site.

The speed of loading the site is a factor in the ranking of search engines, and also affects the rate of conversion of visitors to customers. 

Amazon has calculated that increasing the page load speed by one second will cost the company $ 1.6 billion in case of loss of sales per year. 

Other studies have shown that 40 percent of website visitors leave the site to download which takes more than three seconds. 

Most webmasters do not make enough effort to optimize the download speed of your site.
Start by checking the download time of your site using a tool such as Pingdom which will give you a breakdown of each element and how long it will take to load. 

Use this information to optimize images or code fragments causing long download times. 

Upgrading your host from a shared server to a dedicated or virtual private network (VPN) can significantly reduce boot time.

6. Never Prefer Paid Links

As the quantity and quality of incoming links have a significant impact on site rankings, the temptation to buy links on other sites is strong. 

But buying and selling links is tied to the Google Masters Guide. 

In addition, search engines are now very well versed in suspicious, manipulative or unnatural links.

If you buy or sell links, the search engines ranking on your site may drop significantly. 

Save your money and instead spend it on creating content that will earn or attract external links on your own merit. 

For concrete examples on how to create and publish content that naturally receives incoming links.

7. Be Natural

If you feel that you need to put a keyword into a proposal, you approach SEO with the wrong mind. 

While keyword density was a popular concept five years ago, now it doesn't matter. 

Instead, focus on creating content that your readers find valuable. 

If the proposal sounds unnatural because you are trying to optimize it for search engines, change it.

Search engines will break down more than ever before, filled with keywords so this tactic can lead to your ratings falling and annoying anyone who tries to read your content, killing your credibility.

Final Words

SEO expert’s efforts towards ranking any websites are most valuable. 

Proper SEO can improve the visibility of any site on the major search engine’s top results. 

After all, SEO is all about improving the usability and user interface of your site. 

Any changes that will make your visitors happier are more likely to make search engines happier. 

Therefore, SEO really makes people happy, and this should make us happy.

Author Bio

Lauren McLaren was born and raised in Australia. She is working for Digital Muscle limited – which provide the best SEO packages in Australia. She has a team of SEO experts who help her with every project. She’s hardworking, competent and trustworthy. In her spare time, she loves to read, cook and watch movies.

For SEO consulting services you can always write us in an SEO consultation form and we will contact you ASAP!

If you liked this article please use the social sharing tools on the webpage and share it with your friends and followers in social media.

Keyword Research Tools: Big List (43) of Best Kw Finders
1 September 2018 | 12:11 am

Keyword Research Tools: are tools used by internet marketers with the help of which they find the words and queries that people search on the search engines, this way they improve the content of their web pages to improve SEO, or they use this data to create optimized ads that appear on the search engine result pages (SERP), or in the pages of websites that run ads throughout the world wide web.

Keyword Research Importance

Keyword Research is not only important but is also essential for the analysis we should do before writing or producing content and also, for all the SEO strategy of the website.

It is important because it will help us to focus on the keywords that your website can rank for.

Keyword Research Tools
Keyword Research Tools

It will reveal you such important metrics based on what you will make such an important decision about what kind of content to produce for your company.

Search volume, ads competition, keyword difficulty for organic rankings, analyzing your competition are all the metrics you should evaluate before making a decision to produce content.

Based on these metrics and also your domain authority you can decide whether to focus on the long tail or medium tail keywords.

Best Free and Freemium Keyword Research Tools

Warning: The order of the listed tools does not reflect in any way their quality or my preferences, the order is simply random and casual!

1. Google Keyword Planner

GKP -is most known keyword research tool because it is provided by Google and its main purpose is to research keywords for the advertisers that want to advertise their products, websites or apps through Google ads.

But it is used by SEO for the keyword research for SEO and creating content purposes.


SEMrush is one of the best freemium tools for SEO where you can do a lot of complex work to optimize the websites, you can research keywords, your competition, yours and competitions backlinks, your site's rankings, and a lot more tasks for you.

To use in full you need to purchase one of the plans provided by SEMrush.  

3. Serpstat

Serpstat - is very similar to SEMrush, but it gives you more opportunities to work with the free plan.

4. SEOChat Keyword Suggestion

Seochat Keyword Suggestion Tool - it is a great longtail keyword suggestion tool, you only need to write your focus keyword and choose level 3 and then hit suggest and it will provide you with a lot of longtail keywords.

5. Ubersuggest

Ubersuggest - this is also a great completely free tool where you can find a lot of suggestions for of long tail, medium tail, and relevant keywords.

6. Keywordtool.io

Keywordtool.io - a freemium tool very similar to ubersuggest, just that here you can research keywords not only for Google but also for Bing, Amazon, Youtube, and Appstore.

7. Seranking

Seranking -  a great tool which will offer you with longtail and semantic keywords.

8. Keyword Tool Dominator

Keyword Tool Dominator - unlocks the searching power of the large autocomplete databases from Google, YouTube, Amazon, Bing, and eBay.

9. Keyword Revealer

Keyword Revealer - Discover low-competition keywords. find many long tail keyword concepts in seconds with the superb keyword analysis tool.

10. Keyword Research Made Easy! 

Keyword Research Made Easy - find profitable, low competition keywords in seconds and begin ranking today!

11. LSIGraph

LSIGraph - a free tool where you'll be able to find a lot of LSI (semantic) queries and use them to unfold them on your article.

Generate Latent semantic indexing (LSI) Keywords for your SEO content with their free LSI Keyword Generator tool.

12. K-meta - Keyword Research Tool for Winning Competitor SEO & PPC Strategy!

K-meta - find high-performing keywords to increase your sales, quickly and accurately analyze your competition's website metrics, etc...

Simple competitor Keyword research and Suggestion Tool for SEO and PPC! Analyze strategic website metrics and realize relevant longtail keywords in seconds! try it for free!

13. HyperSuggest - Your advanced keyword research tool

HyperSuggest - provides you: Reverse-Suggest, Normal-Suggest, Both-Suggest, W-questions. Get new keyword ideas and w-questions in seconds.

HyperSuggest offers seven completely different suggest Networks like Amazon, Google, YouTube & News. you'll be able to additionally generate WH-questions that are great for new content concepts.

Start your keyword research now with HyperSuggest and keep ahead of the competition.

14. SEO Power Suite's

SEO Power Suite - Offers four freemium tools that you must download on your PC.

Those are:

- Rank Tracker is an advanced search engine position rank tracking tool that helps you check the rankings of your website and your competitors.

- Website Auditor it helps to do a complete website and content audit.

- LinkAssistant that lets you find link building opportunities for your website, create and manage link building campaigns, etc...

- SEO Spyglass is a tool that helps to find backlinks that point to any website and in this way, you can find your backlink profile and backlinks of your competitors and their link building strategy.

All-in-one SEO software to run and manage full-blown SEO campaigns.

Do not forget you can download SEO Power Suite software for free!

15. Free Google Keyword Research Tool | SERPS

Free Google Keyword Research Tool | SERPS.com - this quick and free keyword research and suggestion tool (formally Keywordini).

Research keywords to focus on for SEO, Google PPC and more.

16. Answer the Public

Answer the Public - that free visual keyword research and content concepts tool - is a fully free tool that when you write your main keyword on it provides you all the queries associated with that keyword and in this way it helps you with the topics that you just wish to write.

Find out what queries and queries your consumers have by obtaining a free report of what they're searching for in Google.

17. Moz Keyword Explorer

Moz Keyword Explorer - One tool to discover and prioritize the most effective keywords to focus on - a superb freemium tool developed by Moz that provides some nice metrics like keyword difficulty variety searches, add plenty of related keywords.

18. The Reddit Keyword Research Tool

The Reddit Keyword Research Tool, - begin typing within the name of a subreddit below and pick one from the auto-generated list. 

19. Ispionage - #1 Adwords and SEO Keyword, Ad Copy and Landing Page Competitor Research Tool

Ispionage - #1 Adwords and SEO keyword, Ad copy and landing page contender research tool - steal your competitors' traffic and uncover their conversion strategy.

20. Bing Keyword Tool

Bing Keyword Tool - this is the Bing version of Google Adwords Planner and you'll be able to research keywords for the Bing search engine.

21. Wordstream

Wordstream - is a digital marketing agency specialized in advertising and PPC.

There is an internet tool on the Wordstream website relating to keyword research and it's called the Free Keyword Tool, therefore it's free.

22. SEOBook Keyword Tool

SEOBook Keyword Tool - The quick, free alternative to the Google AdWords Keyword Planner Tool - this free tool offers calculable search volumes, estimated bid costs, related search terms, calculable search price, data for the united kingdom market beside the U.S.A. market. 

23. The Best Keyword Research Tool for Long Tail Keywords - LongTailPro

With Long Tail Pro, merely utilize the intrinsic Keyword competitiveness (KC) metric and automatically calculate an easy 0-100 score using LTP’s proprietary formula that's systematically being tested and tweaked.

24. SpyFu

SpyFu - Keyword research and tracking Tools - download Your Competitors' Most Profitable Keywords and Ads For Paid and Organic Search.

SpyFu exposes the search marketing secret formula of your most successful competitors.

25. Content Idea & Market Research Tool - FAQ Fox

Content Idea & Market Research Tool - FAQ Fox - How can you interact with, interact with, and supply real value to your customers while not knowing what they need in the first place?

FaqFox simplifies this method. find queries your viewers are asking online, free.

26. Mondovo - Digital Marketing Toolset. SEO, Social Media & Analytical Tools

Mondovo - is your all-in-one digital marketing platform for measurement & managing everything to try to with SEO, Social Media & Analytics. Mondovo offers a set of tools that facilitate make digital marketing easier to manage.

Be the SEO authority for your clients with each tool, workflow or service you'll need for tracking, Researching and reporting.

27. Keyword Keg 

Keyword Keg - Keyword tool to examine Google suggest keywords with Google Keyword Planner metrics.

Keyword Tool to look at keyword search volume and CPC information on suggested keywords from Google, Youtube, Bing, Amazon, eBay, Wikipedia, Yahoo, Yandex, Baidu Ask.

28. Keywords Explorer by Ahrefs

Keywords Explorer by Ahrefs - can get you a lot of promising keyword ideas from the four billion keyword database and supply you with the most accurate keyword metrics.

Discover thousands of nice keywords to rank for, analyze their ranking difficulty, calculate traffic potential.

29. SEOPressor Wordpress Plugin

SEOPressor Wordpress Plugin - is one of the most common and the most used Wordpress plugin for finding LSI keywords.

30. Keywords Everywhere

Keywords Everywhere - is a must have browser extension for SEOs. it is a free browser add-on for search volume & CPC of all your favorite keyword tools.

Keywords everywhere is a FREE browser add-on for Chrome & Firefox that shows search volume, CPC & competition on websites utilized by internet Marketers - Google Search, Google Trends, Google Search Console, Google Analytics, Google Keyword Planner, YouTube, Bing, Amazon, eBay, Etsy, Ubersuggest, Answer the public, Soovle, Majestic, Moz & more.

31. Keyword Analysis Tool - Market Samurai

Market Samurai - Discover the most effective keywords and your competitor's weaknesses with our keyword analysis tool.

32. AdWord and SEO Keyword Permutation Builder

AdWord & SEO Keyword Permutation Generator - the aim of this tool is to mix completely different keywords with a permutation and find different keywords.

33. Google Trends 

Google Trends - Explore what the world is searching.

Explore what the world is searching for by entering a keyword or a subject within the Explore bar.

This is an important free tool from Google that may help us find the search trend of a specific keyword and a few related keywords.

34. Google Correlate 

Google Correlate - finds search patterns that correspond with real-world trends.

It helps us to seek out related keywords and sometimes if learned the way to use it right, it will provide us with some keywords and their information that we can't find anyplace else.

35. Keyword Eye

Keyword Eye - SEO Tools for web marketing Domination - Your single platform for information sourced from SEMRush, Grepwords, Google/YouTube/Amazon Autocomplete.

36. KeywordSpy

KeywordSpy - No1 Keyword software and Keyword Tool for Keyword research.

Through this keyword tool and keyword software, you'll be able to perform advanced keyword research and keyword tracking to check what your competitors are advertising in their Adwords campaigns and different PPC campaigns.

37. KWFinder - Keyword research and analysis tool

KWFinder - Keyword research and analysis tool, it's an easy-to-use keyword research tool bringing good keyword ideas, finding long-tail keywords with low SEO difficulty.

38.  SeedKeywords

SeedKeywords - Seed Keywords Engine, a free keyword tool, find seed keywords for free of charge.

Simply produce a search scenario and ask your contacts to type in the keywords they might use to solve it.

39. Soovle

Soovle - Let the web help - Search suggestions and completions from the highest providers on the internet.

Hit the proper arrow to change engines, and use your arrow keys to search without all the typing.

40. Bulk Keyword Generator | IMforSMB

Bulk Keyword Generator | IMforSMB - A bulk keyword generator tool that's aimed at local businesses & marketers. Generate keywords from category selections.

41. Jaaxy

Jaaxy - The Worlds Most Advanced Keyword Tool - Jaaxy is the worlds most advanced keyword tool built for web marketers. Use Jaaxy to reveal the most popular and also the most profitable keywords online.

Jaaxy is the keyword and research platform that was developed by affiliate marketers for affiliate marketers.

42. Keys4Up - Content Marketing and Semantic Keyword Research Tool

Keys4Up - Content marketing and semantic Keyword Research Tool - notice related keywords for any topic, improve rankings on Google.

43. Keyword Match Type Tool

Keyword Match Type Tool. - The 100% free Adwords Keyword Wrapper and Keyword Match type Tool.

Merge words, build keyword lists for your Google Adwords campaigns.

What is the best keyword search tool?

This is up to you to decide for yourself!

Everybody has their favorites, but the most popular ones are Google Keyword Planner, Google Trends, SEMrush, Moz Keyword Explorer, Ahrefs Kw Explorer, etc...

If you liked this article please use the social sharing tools on the webpage and share it with your friends and followers in social media.

 If you have any further questions and feedback about this article then you can share your opinions in the comment section below.

For SEO consulting services you can always write us in an SEO consultation form and we will contact you ASAP!

Master Account-Based Marketing in 5 Easy Steps
5 June 2018 | 5:48 pm

The newest marketing trend to take the advertising world by storm is known as account-based marketing, which goes by ABM for short.

This marketing strategy helps take things to another level because it’s powerful, effective, and companies far and wide are using it to help enhance their overall marketing efforts.

Account-Based Marketing
Source: Pixabay

Keeping the latest statistics in mind, a group of B2B marketers was polled and 92% of the group felt that account-based marketing was an incredibly important part of their overall marketing strategy.

84% of the same group of marketers felt that ABM creates better retention rates and further opportunities to upsell their customers and enhance their bottom line.

We’ve recently created a five-step action plan that has been helping our clients achieve tremendous marketing impact according to this great resource that we recently picked up: https://info.whitehat-seo.co.uk/inbound-marketing-agency-london​.

This plan, when put in place, is like having a high-powered public relations team, online marketing specialists, and media relations experts all working to help create a major impact on your overall bottom line.

The Five-Step Account-based Marketing Strategy in Action

Step #1: Setting Goals and Planning

This stage of the ABM strategy is all about planning and setting goals.

You should take this part of the process very seriously because it sets the stage for the rest of the project.

At this point, you should determine your overall goals; determine which members of your team will handle certain aspects of the project, content creation, engagement and market penetration, and ways to further analyze your ABM strategy for greater success.

Account-Based Marketing Strategy
Source: Pixabay

Step #2: Divvying up ABM Project Assignments

Now that you’ve put your plan together and all of the pieces are in place, it’s time to dissect the different aspects of the project and assign each aspect to team members based on their overall skill level.

As an example, if one member of your team is particularly good at creating engaging content, then you should certainly assign this person to the content creation team.

If another member of the team excels on social media, then this person should be part of developing the overall social media sharing strategy, etc.

Step #3: Create Engaging, Shareable Content

You have a plan in place and all of the necessary tasks are delegated.

Now it’s time to create shareable content that your potential customers will ultimately find valuable and engaging.

Sharing content online helps to provide businesses with a measure of authority by proving that they are an expert in their industry.

Since people really enjoy watching online videos, reading engaging content, and listening to compelling and educational information, it’s best to give your customers exactly what they’re looking for while proving to them that you and the members of your staff are truly a major authority and big player in your overall industry.

Once your potential customers realize that you are the real deal, they will quickly begin purchasing your products and services in no time at all.

Step #4: Break Through to Your Target Audience Using the Right Engagement Tactics

Engaging with current and potential customers is truly the best way to increase your bottom line in today’s digital world.

Finding the best ways to engage with your audience might be tricky initially.

Social media is certainly an excellent option and the large majority of your audience will have a presence on websites like Facebook, Twitter, Instagram and more, so use them wisely and engage with your customers on social media sites.

Blogging is another excellent option.

Creating videos posted on YouTube and social media sites is also an exceptional choice. Test every one of these options and figure out which ones your audience responds to the best.

Once you have this information, you can use it to ramp up your account-based marketing campaign.

Step #5: Analyzing Your Account-based Marketing Campaign

The final step makes it easy to ramp up your overall campaign strategy.

Analyze your marketing efforts up to this point and figure out what you’re doing that creates the best results and also discover which aspects of your overall marketing campaign aren’t having positive results.

Ramp up the good strategies and eliminate or cut back on the ones that aren’t working.


You now have all the steps to master account-based marketing. Use this five-step plan to create greater audience engagement that will ultimately turn your fans into paying customers.

For SEO consulting services you can always write us in an SEO consultation form and we will contact you ASAP!

Author Bio

This is a Guest Post, written by Ashley Lipman.

Ashley Lipman

Ashley is an award-winning writer who discovered her passion for providing creative solutions for building brands online. Since her first high school award in Creative Writing, she continues to deliver awesome content through various niches. 

On Page SEO: Free Tutorial, Checklist, Best Techniques (2019)
28 April 2018 | 2:39 pm

What is On-Page SEO?

On Page SEO is a process with techniques that we execute on the pages of our websites SEO that we can improve the optimization of our pages and this way search engines should and in the most cases they will reward us with better rankings on the SERPs.

It is called On Page SEO because the improvements that we make are inside the pages of our website and we have the possibility to improve them.

On Page SEO Tutorial
On Page SEO: Tutorial, Checklist, Techniques

On Page SEO vs Off-Page SEO - Differences between them

The main differences  between On Page SEO and Off Page SEO are that as we said in On Page Search Engine Optimization we use techniques inside the website/pages and we have the full control over the process, while on the Off Page SEO we do not have the control over the process because of the ranking signals of this kind of optimization are not on our website.

I am talking about backlinks and social sharing and bookmarking on the other websites.

What does onsite SEO or On Page Optimization mean?

Onsite SEO is a synonym of the On Page SEO and it has the same meaning, the process that we use to modify the certain parts of our website to make it more search engine friendly so that crawlers of the search engines can crawl our site more easily.

Before, we start to explain the tips and techniques for the On Page Optimization process let's explain in some short sentences what actually is SEO and how it works.

What is SEO and How it Works?

What is SEO?

Search engine optimization - SEO is the method of modifying the visibility of a website or a web page in a search engine's unpaid results - frequently mentioned to as "organic," results.

What is SEO
SEO-Search Engine Optimization

photo credit: flickr.com via photopin (license)

Standing high in the search engines and getting traffic, as a consequence, is somewhat complicated and time-consuming method.

It will need remarkable work and commitment, but the ending outcome can be satisfying.

Search engine optimization is often about doing little changes to elements of your website.

You should base your optimization choices first and foremost on what's best for the visitors to your site.

Your website is created first to read by humans, not search engines.

Read also: 16 Basic Tips for Blogger Blogspot Users

Search Engine Optimization is a continuous process, a way of analyzing regarding your website, planning and producing its content, and observing its progress over the long term.

Search engine optimization-SEO involves the selection of keywords applied in the text sections and the induction of those words on the page.

Read also: How do I do SEO for my website?

What is SERP?

The minor recognized but evenly important term “SERP” or Search Engine Results Page represents the present listing or ranking position that an end user is shown with after a search.

At this stage, you should understand that creating high-quality content by researching keywords and promoting in the correct way is the basis of SEO.

How Does Search Engines Work?

  • Search engine visits a website and takes the content of the website. 
  • Search engine examines the content and indexes it. 
  • Someone places in his query and searches. 
  • Search engine defines the search and retrieves related content from its records. 
  • Search engine ranks all those pages and presents it to the user. 
  • A user sees the returned results.

In this video from Google, engineer Matt Cutts explains how the most popular search engine in the world crawls and indexes the 60 trillion web pages that make up the World Wide Web.

What is SEM - Search Engine Marketing?

Search engine marketing is the method of marketing a business using paid advertisements that appear on search engine results pages - SERPs.

What is the difference between SEO and SEM?

The main difference is that SEO is a group of techniques that help to rank pages on search engines organic results.

Search Engine Marketing is a marketing method using paid advertisements that appear on SERPs, pages of websites, social media, videos, etc...

Search engines use various guidelines for ranking pages, and those guidelines are periodically altered to keep Web page designers from incorrectly describing their pages and getting a permanent, high ranking. 

This is why a whole industry exists to help Web site owners achieve high results page ranking.

On Page SEO Checklist and Techniques

Now we will start to explain the parts of the website where you can improve the On Page SEO and how to modify these parts.

Continue reading this post on how to implement On-Page SEO techniques.

Page titles and SEO - Write Better, Attention-Grabbing Headlines

Page titles - Headlines are an important aspect of search engine optimization.

Write headlines that offer solution, give emotion and show authority!
Write headlines that offer a solution, give emotion and show authority!

What is the title of the page?

Title tags are short descriptions of our blog/website.

These are the first factors which search engines and visitors look into. So, it is very important you make these tags more effective.

What is an On SEO page title?

A title tag tells both users and search engines what the topic of a particular page is.

SEO at Keyboard
SEO at Keyboard
photo credit: How to Search Engine Optimization via 
photopin (license)

The title tag should be placed within the head tag of the HTML document.

Ideally, you should create a unique title for each page on your site (Important part of the On Page SEO).

The contents of the title tag will usually appear in the first line of the results.

The title for your homepage can list the name of your website and could include other bits of important information.

Your page title is used as a suggestion for the title in the search results. Describe your business in a concise, informative phrase.

  • Accurately describe the page's content put the most important and relevant keywords in the title, try not to repeat any word. Make sure your title tag is explicit and contains your most important keywords. 
  • Create unique title tags for each page. 
  • Use brief, but descriptive titles. 
  • Place the focus keyword at the beginning of the title.

The title will be displayed in search engine results in the form of a direct link to the site.

Ideally, the title should contain 10 to 70 characters, including spaces and in maximum 12 words. So the title should contain 1-12 words, and should be within 10-70 characters!

If you are using Blogger platform for blogging read this guide about optimizing blogger page titles and other SEO factors for Blogger.

Since a title tag is the first factor that most of the search engine algorithms look into, it is advisable to take great care while creating it.

Your suggestions for improving the title tags are welcome.

What is the meta description? How to Create for Better CTR (2019 Update)

What is metadata in SEO?

Meta Tags have been one of the most basic elements of On Page SEO. It is an absolute necessity to know for each SEO practitioner.

Meta description on Google SERP
Meta description on Google SERP
photo credit: GoogleLongmontWeatherSERP 
via photopin (license)

The <meta> tag provides metadata about the HTML document. Metadata will not be displayed on the page but will be machine parsable.

Meta elements are typically used to specify page description, keywords, author of the document, last modified, and other metadata.

What is a meta tag description?

So, what does this code do with my blog?

To keep it very simple, assume that a person searches your blog on any search engine, say Google, then he/she would see a description written by you beneath the title of your blog.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Like the title tag, the description meta tag is placed within the head tag of your HTML document.

<meta name=”description” content=”This is where you put your site’s summary”/>

Meta descriptions are on-page SEO elements that represent page summaries often used by Google and other search engines on the search results page

Write unique descriptions for each page in 320 characters or less.

A page's description meta tag gives Google and other search engines a summary of what the page is about.

Meta descriptions allow you to influence how your web pages are described and displayed in search results.

Generally, for most all of us, a great meta description is directly associated with our question/need/problem—and we have the ability to decipher that quickly.

Description meta tags are important because Google and other search engines might use them as snippets for your pages.

Adding description meta tags to each of your pages is always a good practice in case Google cannot find a good selection of text to use in the snippet.

Write a description that would both inform and interest users if they saw your description meta tag as a snippet in a search result.

Don't use these On-Page SEO techniques:

  1. Writing a description meta tag that has no relation to the content on the page
  2. using generic descriptions
  3. Copying and pasting the entire content of the document into the description meta tag
  4. Using a single description meta tag across all of your site's pages or a large group of pages.


  1. Use unique descriptions for each page.
  2. It is best to keep meta descriptions of 70-160 characters.
  3. A readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
  4. Avoid keyword stuffing, ensure each page has its own unique description.
  5. Check your Google™ Webmaster Tools account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page.

Are Meta Tag Keywords Important and Should We Still Use Them?

Meta Keywords - What are, Should we use ?!

Meta elements are typically used to specify page description, keywords, author of the document, last modified, and other metadata.

Are Meta keywords important for SEO?

Meta Keywords in Head of HTML Document
Meta Keywords in Head of HTML Document

Meta keywords should not be ignored, though they are not a major ranking factor for most of the search engines nowadays.

Update: Using keywords meta tags now is pointless, it is not a ranking signal anymore for major search engines.

But, if you still insist on having them on your website then continue reading on how to implement them.

A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page.

Keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.

Separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).

Do not repeat words or phrases.

Put your most important word or phrases at the beginning of your list.
Differences Between HTML and XHTML
In HTML the <meta> tag has no end tag.
In XHTML the <meta> tag must be properly closed. 

Meta Keywords Example

<meta name="keywords" content="HTML, CSS XML, XHTML, JavaScript">

The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant.

Google doesn't use the "keywords" meta tag in web search ranking.

Advanced Keyword Research Tutorial: 2019 Edition

The keywords attribute was popularized by search engines such as Infoseek and AltaVista in 1995, and its popularity quickly grew until it became one of the most commonly used meta elements.

in September 2009 Matt Cutts of Google announced that they were no longer taking keywords into account whatsoever.

However, Yahoo! still, makes use of the keywords meta tag in some of its rankings.

Yahoo! itself claims support for the keywords meta tag in conjunction with other factors for improving search rankings.

How to Use Meta Tags for Successful On Page SEO

It's pretty obvious that everyone who blogs would love to receive more visitors, therefore they want to improve the SEO of their sites.

SEO Basics-Meta Tags
SEO Basics-Meta Tags
photo credit: Seo via photopin (license)

Meta Tags although very important, are just the first step of Search Engine Optimization. SEO is more than just Meta Tags.

Meta elements are typically used to specify page description, keywords, author of the document, last modified, and other metadata.

Here are the common and most used meta-tags-important meta tags for On-Page SEO (search engine optimization):

1.Titles - Blog Title, Page Titles

Title tags are short descriptions of our blog/website. These are the first factors which search engines and visitors look into.

SEO title examples:

<title>The Title of the Page</title>

While technically not a meta tag, this tag is often used together with the "description".

2.Description Meta Tags

SEO Meta Description or Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Example: Define a description of your web page:

<meta name="description" content="It's pretty obvious that every one who blogs would love to receive more visitors.">

3. Keywords Meta Tag

What is a meta keyword?

Meta keywords should not be ignored, though they are not a major ranking factor for most of the search engines nowadays
<meta name="keywords" content="HTML, CSS, XML, XHTML, JavaScript">

Other Meta Tags

There are many other meta tags, but none are really considered useful nowadays.

4.Robots Meta Tag

The robots tag is still one of the most important tags.

These meta tags can control the behavior of search engine crawling and indexing.

The default values are "index, follow" and do not need to be specified.

Google and most of the other search engines understand the following values:

  1. noindex: prevents the page from being indexed
  2. nofollow: prevents the Googlebot from following links from this page
  3. nosnippet: prevents a snippet from being shown in the search results
  4. noarchive: prevents Google from showing the Cached link for a page.
  5. unavailable_after:[date]: lets you specify the exact time and date you want to stop crawling and indexing of this page.
  6. noimageindex: lets you specify that you do not want your page to appear as the referring page for an image that appears in Google search results.
  7. noodp: prevents the alternative description from the ODP/DMOZ from being used,, example:

<meta name="robots" content="noodp" >
<meta name="googlebot" content="noodp" >
<meta name="Slurp" content="noodp" >
<meta name="bingbot" content="noodp" >
<meta name="robots" content="noydir" >
<meta name="Slurp" content="noydir" >

You can now also specify this information in the header of your pages using the "X-Robots-Tag" HTTP header directive.

Here are some implementations of the Robots Meta Tag:


5.The Charset Tag

This defines the page's content type and character set.


<meta http-equiv="Content-Type" content="...; charset=..." />
<meta charset="..." >

Google and other search engines recommend using Unicode/UTF-8 where possible.

6.The Meta Refresh Tag

<meta http-equiv="refresh" content="...;url=..." />

This meta tag sends the user to a new URL after a certain amount of time and is sometimes used as a simple form of redirection.

It is not recommended to use this form of redirection.

Search Engines recommend using a server-side 301 redirect instead.

You can use this meta tag also to refresh the page of your website after a certain period of time, for example:

Refresh document every 30 seconds:
<meta http-equiv="refresh" content="30">

7.The Author Meta Tag

Define the author of a page:

<meta name="author" content="Name Surname">

8.Verification Meta Tags

You can use this tag on the top-level page of your site to verify ownership of your site, for various tools and apps such Google Webmaster Tools, Bing Webmaster Tools, to claim a site at Alexa, etc.

Example Verification Meta Tag:

<meta name="google-site-verification" content="..." />

9.Yahoo's nocontent

Yahoo! also introduced in May 2007 the attribute value: class="robots-nocontent". 

This is not a meta tag, but an attribute and value, which can be used throughout Web page tags where needed. 

The content of the page where this attribute is being used will be ignored by the Yahoo! crawler and not included in the search engine's index.


excluded content

 <span class="robots-nocontent">excluded content</span>
 <p class="robots-nocontent">excluded content</p>

These are some of the most important and most used meta tags on the web.

How to Optimize Images for SEO - Learn Best Practices

We have sufficiently talked about title tags and meta tags in this post.

Now, we will only focus on how to optimize images on our blogs for better SEO.

Do images help with SEO?

Follow these simple steps every time you post an image on your blog and I'm sure your blog will rank better than it did before.

Optimize Images for SEO
Optimize Images for On Page SEO
Photo credit: SEOPlanter / Foter / CC BY

Moreover, you will drive traffic through your images by doing this.

Add the Title Tag

Title tags basically display the text when the mouse hovers over the image.

Always tag images with Titles and always use relevant keywords.

Add the ALT Tag - What is image alt tag in SEO?

Search engines cannot `see` images, proper Alt content will help them to better understand and index images.

The alt tags are basically that text which appears instead of the image, that is, when the images do not upload faster either due to a slow connection, this text will be replaced in place of the image.

So, it is very vital that every image on your blog has an alt tag.

The  "alt"  attribute allows you to specify alternative text for the image if it cannot be displayed for some reason.

The “alt” attribute describes the image.

Words used within an image`s Alt attribute should be its text equivalent and convey the same information.

This helps Search Engines understand what’s in the image.

Always add alt attributes to images.

Alt is mandatory for accessibility and for valid XHTML.
Optimaze Images for Google
Optimize Images for Google

Proper Image Name

Give your images short, descriptive file names.

Make sure you include the keywords when you name your image and let it be relevant to the image.

It is very important that you avoid spaces because these are generally replaced by %20 and will have no value when it comes to SEO.

So, the general idea would be to use '-'   sign for blank spaces.

Optimizing your image filenames and alt text makes it easier for image search projects like  Google Image Search to better understand your images.

Consider consolidating your images into a  single directory.

This simplifies the path to your images.

Use commonly supported filetypes  -  Most browsers support  JPEG, GIF,  PNG,  and  BMP  image formats.

Write a Short Caption On The Page Below Each Image

Use a human-readable caption and descriptive text around the image.

This is important because this way you will put important information in text rather than images.

Some useful On Page image optimization tips:

  1. Use brief, but descriptive filenames and alt text.
  2. Avoid using generic file names like "image1.jpg", "1.jpg" when possible
  3. Avoid writing extremely lengthy filenames and stuffing keywords into alt text.
  4. Supply alt text when using images as links
  5. Avoid writing excessively long alt text that would be considered spammy
  6. Also, avoid using only image links for your site's navigation
  7. Supply an Image Sitemap file.
  8. Optimize images before uploading so they load as fast as possible on your site, you can use Dynamic Drive's online toolOptimizilla, etc...

I hope these tips would be handy for newbies to optimize their blog.

As the title suggests, in this post I will explain how website navigation can affect SEO and how to improve it.

The navigation of a website is important in helping visitors quickly find the content they want.

Website Navigation-Sitemap of Google
Website Navigation-Sitemap of Google
Photo credit: Transferred from en.wikipedia; transferred to Commons by User: Shizhao using CommonsHelper.

Links pointing internally from the home page and globally on your website play a large role in your SEO success.

UX Navigation Best Practices

You should think about how visitors will go from a  general page to a  page containing more specific content.

Refinement of your navigation benefits a number of pages Google and other search engines can locate on your site, allows you to increase your rankings, enhances the usability of your site and improves your bottom-line.

A breadcrumb is a row of internal links at the top or bottom of the page that allows visitors to quickly navigate back to a previous section or the root page.

Consider what happens when instead of using the breadcrumb links on the page, a user might drop off a part of the URL in the hopes of finding more general content.

A sitemap is a simple page on your site that displays the structure of your website, and usually, consists of a hierarchical listing of the pages on your site.

Visitors may visit this page if they are having problems finding pages on your site.

A  simple sitemap page with links to all of the pages or the most important pages on your site can be useful.

Avoid letting your HTML site map page become out of date with broken links.

An  XML  Sitemap is a file,  which you can submit through Webmaster  Tools,  makes it easier for  Search Engines to discover the pages on your site.

Add navigation pages when it makes sense and effectively works these into your internal link structure.

Avoid creating complex webs of navigation links, e.g. linking every page on your site to every other page.

Controlling most of the navigation from page to page on your site through text links makes it easier for search engines to crawl and understand your site.

The navigation menu should be descriptively labeled to minimize the amount of work your visitors have to do to find the information most relevant to them on your website.

Optimize the navigation keywords for your users as well as for SEO.

Ideally, the links pointing to each page of your site will reflect the keyword target chosen for that page.

Avoid having a navigation based entirely on drop-down menus, images, or animations.

The navigation menu should also be visible on every page of your site in the same location so that users can easily click around and find their place.

Users will occasionally come to a  page that doesn't exist on your site, either by following a  broken link or typing in the wrong  URL.

Having a  custom  404  page that kindly guides users back to a  working page on your site can greatly improve a user's experience.

Avoid allowing your  404  pages to be indexed by search engines and providing only a vague message like "Not found", "404", or no 404 page at all.


  1. Navigation is very important for search engines,
  2. Plan out your navigation based on your homepage,
  3. Ensure more convenience for users by using ‘breadcrumb lists’,
  4. Allow for the possibility of a part of the URL being removed,
  5. Prepare two sitemaps: one for users, one for search engines,
  6. Create a naturally flowing hierarchy,
  7. Use mostly text for navigation,
  8. Put an HTML sitemap page on your site, and use an XML Sitemap file,
  9. Have a useful 404 page.

SEO Friendly URLs: Read Some Essential Tips and Best Practices

What are SEO Friendly URLs and what is URL Structure?

It's important for the users to know the structure of the URL.

By the structure, I mean, even if the user cuts keywords on the URL and enters it on the address bar, it should return to the page where it meant to be.

SEO Friendly URLs
Image: SEO Friendly URLs
photo credit: Sitemap via photopin (license)

A site's URL structure should be as simple as possible.

Sub-pages should also be easy to read.

For example, use


instead of


A poor site structure doesn’t only send your visitors away, it also confuses the wits out of the spiders that crawl your website to index different pages.

SEO URL Best Practices with Tips about URL Length and Rewrite - Search Engine Friendly URLs

URLs should be SEO friendly. You may use URL rewrite techniques to make URLs to be SEO friendly.

SEO URL Dash or Underscore ?!

As an SEO standard, only the below two symbols are accepted from search engines.
  1. Colon - :
  2. Forward slash - /

Tip: Underscore - _ (Do not use this character in your URLs because it's not SEO friendly),
Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

  1. Help search engines to better understand your URL, eventually will benefit your page`s ranking.
  2. Use hyphen "-" instead of underscore "_" to optimize your page URL.

Clean, Short and Relevant URLs are favored by users and search engine

Creating descriptive categories and filenames for the documents on your website can not only help you keep your site better organized, but it could also lead to better crawling of your documents by search engines. 

Also, it can create easier, SEO Friendly URLs for those that want to link to your content.

Choose a URL that will be easy for users and search engines to understand!

Some users might link to your page using the URL of that page as the anchor text. 

If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would.

Use words in URLs

  1. Don't use lengthy URLs with unnecessary parameters and session IDs
  2. Don't choose generic page names like "page1.html"
  3. Don't use excessive keywords like"improve-structure-URLs-improve-URLs-improveurls.html"

Create a simple directory structure

  1. Avoid having deep nesting of subdirectories like ".../dir1/dir/dir/dir4/dir5/dir6/page.html"
  2. Don't use directory names that have no relation to the content in them

Provide one version of a URL to reach a document

  1. Avoid having pages from subdomains and the root directory access the same content - e.g. "domain.com/page.htm" and "sub.domain.com/page.htm"
  2. Don't use odd capitalization of URLs - many users expect lower-case URLs and remember them better.

A reasonable number of links (below 100) per page will give a better user experience.

Search engines may not follow all the links if you have too many of them on a single page.

Consider using punctuation in your URLs

Search Engines recommend that you use hyphens (-) instead of underscores (_) in your URLs.

Overly complex URLs, especially those containing multiple parameters, can cause problems for crawlers by creating unnecessarily high numbers of URLs that point to identical or similar content on your site.

Other symbols than these used by us are not suitable for better click rates, the sites will be avoided by the search engines. And even Space and ASCII characters are not accepted.

Steps to resolve these problems:

  1. Check your site for broken relative links.
  2. If your site has an infinite calendar, add a nofollow attribute to links to dynamically created future calendar pages.
  3. Whenever possible, shorten URLs by trimming unnecessary parameters.
  4. Wherever possible, avoid the use of session IDs in URLs. Consider using cookies instead.
  5. Consider using a robots.txt file to block Search Engine bot's access to problematic URLs. Typically, you should consider blocking dynamic URLs, such as URLs that generate search results, or URLs that can create infinite spaces, such as calendars. Using regular expressions in your robots.txt file can allow you to easily block large numbers of URLs and allow only SEO Friendly URLs.

Summary of what you should remember:

  1. Use URL rewrite to turn dynamic pages with query parameters into SEO friendly static pages.
  2. Good URLs are not only user-friendly but also SEO friendly URLs.
  3. Put your important keywords in the URL.
  4. Avoid using STOP WORDS in your URLs.
  5. Keep the number of links per page below 100.

Make sure you always choose a small and good URL with some keywords (don't overdo it!) related to your post, to get clicks to your site.

Learn to Write Anchor Text and How to Benefit from Modern SEO (2019)

When optimizing your site for SEO, one important technique is the use of anchor text, the word or phrase you use the link.

The words contained in the anchor text can determine the ranking that the page will receive from search engines.

Use Anchor Text for Better SEO
Use Anchor Text for Better SEO

Suitable anchor text makes it easy to convey the contents linked.

With appropriate anchor text, users and search engines can easily understand what the linked pages contain.

What is Anchor Text?

Anchor text is an On-Page SEO (can be also Off Page SEO from links pointing to your site) element that usually gives the user relevant descriptive or contextual information about the content of the link's destination.

Consider the anchor text, the actual text of your links, carefully when making internal links on your site.

In order for spiders to notice your site, relevant keywords should be incorporated into anchor text.

The anchor text you use for a link should provide at least a basic idea of what the page linked to is about.

Avoid writing generic anchor text like "page","article", or "click here" and using text that is off-topic or has no relation to the content of the page linked to.

Also, avoid using the page's URL as the anchor text in most cases.

Aim for short but descriptive text-usually a few words or a short phrase.

Make it easy for users to distinguish between regular text and the links.

You may usually think about linking in terms of pointing to outside websites, but paying more attention to the text used for internal links can help users and Search Engines navigate your site better.

Importance of Anchor Text on the Backlinks Pointing to Your Site

When it comes to backlinks to your site, since the Google Penguin update, it pays to avoid having too many links with highly optimized exact match anchor text.

Ideally, the links to your website should be earned naturally because you have great content.

Think about this: How many people would naturally link to your company with the phrase "good marketing agency"? The answer is very few if any.

So pay much more attention to use anchor text with internal links and navigate your visitors and search engines through your site.

Think this way when optimizing your site, internal linking through your site is just as important as external backlinks are for your site.

Anchor text is an important part of your SEO strategy, use them judiciously and you’ll reap great benefits.

Heading Tags: Best SEO Practices on How to Use H1-H6

How to Use Heading Tags for Better On Page SEO ?! 

HTML headings and emphasis tags are the most basic forms to indicate important content for users and SEO purposes.

Image: Heading Tags SEO
Heading Tags for On Page SEO

HTML Heading tags can help improve your listings in the search engines but also the usability of your site or blog.

The <h1> to <h6> tags are used to define HTML Headings.

These tags are also known as HTML header tags, head tags, and On-Page SEO header tags.

Heading Tags should not be confused with the <head> HTML tag or HTTP headers.

Heading tags are used to present structure on the page to users.

There are six sizes of heading tags, beginning with <h1>, the most important, and ending with <h6>, the least important.

What is an H1 tag?

Usually, H1 will be the heading of the page or website. Common H1 tags could be your website name, the name of the page, or an article name.

Use your keywords in these tags and make sure the first level heading (H1) includes the most important keywords.

Since headings typically make text contained in them larger than normal text on the page, this is a visual cue to users that this text is important and could help them understand something about the type of content underneath the heading text.

Create multiple heading sizes and use them in order to create a hierarchical structure for your content, making it easier for users to navigate through your document.

For more effective On Page SEO, use only one H1 tag per page.

The h1 tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page.

How many H2 tags per page ?!

There can be any number of h2 - h6 tags but they should be added in order of importance.

Use heading tags where it makes sense.

Too many heading tags on a page can make it hard for users to scan the content and determine where one topic ends and another begins.

Each page should have a single h1 tag that summarizes the contents of the page.

If the page contains a significant amount of text, it should be organized with h2 through h6 subheadings that summarize and categorize the text that they precede. 

Search engines rely on correctly used headings to determine the organization and contents of a site.

For more effective On Page SEO, use only one H1 tag per page.

Keep away from:

  1. Placing text in heading tags that wouldn't be helpful in defining the structure of the page 
  2. Using heading tags where other tags like <em> (Italic) and <strong> (Bold) may be more appropriate 
  3. Erratically moving from one tag size to another 
  4. Excessively using them throughout the page 
  5. Putting all of the page's text into a heading tag 
  6. Using only for styling text and not presenting structure.

Some Other Tips for On-Page SEO and UX

  1. In addition to properly laying out your heading tags, making them unique is another must do.
  2. Making these tags as targeted as possible is key. Describing exactly what is on your page is the best way to get visitors from search engines. Try to include your most important keyword phrases in heading tags on your page if you can.
  3. Consider rethinking your page content. It is often very easy to take an existing page full of copy and find ways to break it up into separate sections with headings.
  4. It has been said that the search engines actually only analyze h1 & h2 tags in that same order of priority.

For users that use Wordpress as the CMS for their sites usually these tags are optimized (not always), but for those in Blogger these tags should be optimized manually and for this.

I recommend this amazing tutorial from My Blogger Tricks.

So don't forget, these tags are an important website component for SEO and catching the user's eye, so be careful how you use them!

I recommend also reading how to use Google Search Console.

For SEO consulting services you can always write us in an SEO consultation form and we will contact you ASAP!

If you liked this article please use the social sharing tools on the web page and share it with your friends and followers on social media.

If you have any further questions and feedback about this article then you can share your opinions in the comment section below.

7+ Reasons Small Businesses Should Outsource Social Media Management
22 March 2018 | 3:10 pm

{ "@context": "http://schema.org", "@type": "NewsArticle", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://google.com/article" }, "headline": "7+ Reasons Small Businesses Should Outsource Social Media Management", "image": [ "https://3.bp.blogspot.com/-xCuFRTeF4NA/WqjZ3a46lVI/AAAAAAAAABA/i_UXVj_B3N0xLam9iClIPvBWyTL3B1gGgCLcBGAs/s1600/fsadas.png" ], "datePublished": "2018-03-22T16:10:00+01:00", "dateModified": "2018-03-22T16:10:00+01:00", "author": { "@type": "Person", "name": "Siddharth Kamble" }, "publisher": { "@type": "Organization", "name": "SEO Basics - Outsource Services, Audit, Research, Tips", "logo": { "@type": "ImageObject", "url": "https://4.bp.blogspot.com/-oepvGOrpWII/WjpIIOgXoCI/AAAAAAAAHLM/tHKWtDZnjm8j_EDMnXIj445Bkhtu8Y36ACK4BGAYYCw/s1600/logo-seo-basics.png" } }, "description": "Outsourcing social media management to a professional company will free up small business owners time to focus on growing their business." }

Social Media Outsourcing for Small Business

Small business owners struggle with multitasking, often juggling with the responsibilities in their hand. 

They simply do not have time to manage their company’s social media accounts on different platforms. 

Outsource Social Media
Outsource Social Media

Even if they try to manage it themselves, it would not be as professional as the work of a social media expert. 

Outsourcing social media management to a professional company or hiring a virtual assistant, will free up their time to focus on growing their business.

I’d like to share a few more reasons why small businesses should outsource their social media management.

1. Social Media is big, but not a full-time job

On an average, around 2 hours per day is required for a company’s social media activities. Such a task, if added to any existing employee’s bucket list will definitely disrupt his usual work. 

Hiring a full-time employee will also be a waste since social media management is not a full day job. 

Therefore, outsourcing it to a professional agency is the wisest option.

2. Timely responses to social media queries

You must provide timely responses to comments and queries posted by users on your social media pages. 

Especially weekends and holidays are the busiest times in terms of social engagement. 

An internal person might not be able to respond to such queries on weekends. 

However, if a professional agency is assigned this task, then they accommodate someone to manage your account on weekends also.

3. Team effort is always good

If you have hired a person for social media marketing and he or she leaves, along goes the expertise. 

A social media company also loses employees, but it’s pretty normal for them. 

They have other people to care about your account and continuity is ensured.

4. Experience counts

A social media company has multiple clients and therefore varied experience. 

They know what works and what not. Social media marketing is a huge stream. 

Social media experts have vast knowledge about the field and they also keep updating themselves with industry trends. 

Such experience and knowledge will definitely help your company’s online reputation.

5. Posting regularly is important

If you’re managing social media on your own, it often means that you’ll do it when you have the time or there’s a new product/service launch. 

However, that’s not good for your social reputation. 

A social media marketing company will have a plan and schedule for your posts. 

They post regularly, as per the defined schedule and keep the audience engaged.

6. Social media isn’t always about sales

Social media marketing is about communication and relationship building, which if done correctly can lead to sales. 

The audience won’t get excited about social media posts that are self-centered.

7. Lower cost, higher quality

An experienced and qualified social media manager will cost you a lot more than an outsourcing agency. 

If you outsource social media management, you are guaranteed a professional who breathes social media and that too for less money.

8. Save time, save money

A social media marketing company will already have processes in place to do things quicker and better. 

It will save a lot of time involved in your social media efforts. 

Saving time is important. 

After all, you must have heard, saving time is saving money.

To conclude:

A small business should outsource its social media management, considering all its benefits. 

You should also work in coordination with the outsourcing agency. 

Treat them as an extension of your marketing department. 

They will be your brand’s voice and communicate on your behalf. 

So, they should be aware of your what message you want to communicate to your audience.

For SEO consulting services you can always write us in an SEO consultation form and we will contact you ASAP!

SEO Roadmap: How to Create The Best Optimization Strategy (2019)
13 March 2018 | 9:18 pm

What is an SEO Roadmap?

SEO Roadmap is a document that is made up of many components of Search Engine Optimization, that will help you write the strategy of growth for your website or your client's website.

SEO Roadmap

SEO Roadmap Template

If you are here just to see the roadmap template than, I will not let you wait any further, just click on the button belove to download or see online one of the Roadmap templates.

SEO Roadmap: How to Create Best Optimization Strategy
SEO Roadmap: How to Create Best Optimization Strategy

Share this Image On Your Site

1. Search Engine Optimization Audit

Website Audit should be a part of every Search Engine Optimization strategy and should be done in a very professional way.

The main point is to find the errors and SEO issues found in different tools like Google Search Console, Analytics, etc, that are dragging down the website in the search engine result pages.

Website Audit should contain all the On-Page Optimization elements and on it should be explained all the errors in a very clear way.

2. Removing Site Errors Action Strategy

After the SEO Audit is done and has been written all the errors, in the roadmap should be written in a clear way the strategy on how to remove those errors that are making your website fail in the eyes of the search engines.

Priority always should be given to the errors that violate the Google guidelines.

3. Keyword Research

In the keyword research section of the roadmap, you should write the focus keyword (with its metrics) for each page that you plan to write or have written in the past, and 2 to 3 related semantic keywords - LSI keywords.

There are various keyword research tools available online to do the work, some of them are free and some need to be paid.

4. Analyzing Content

The content that already exists on the website should be analyzed for optimization and content marketing guidelines.

The analysis should consist of keyword density, keyword mapping, page titles, ALT of images, meta descriptions, URLs, etc...

5. Content Marketing Strategy

After analyzing the content of your website there should be a clear plan on about how to improve the content of your website, how to do the keyword mapping and what density of focus keywords and related keywords to use on the page, how many words should be written on the article, should you be using structured data markup on the page, etc...

6. Social Media Profile Audit and Social Media Strategy

In the social media profile section, you should analyze the social media pages of your business if they have enough followers if you have been active on the social media, how many likes you have etc...

You should also write a clear plan on how to expand the experience of using social media, how to get more followers, how to engage with them and how to be more active and clearly how to convert those followers into a site visitors and consumers.

7. Local SEO Analysis and Improvement Plan

Check if the site is listed in Google My Business, if it is listed in Google Maps, and if it is rated and if there are bad ratings, write a strategy on how to improve the ratings.

In the local optimization analysis and the improvement plan, the same analysis and strategy should be taken for other business listings such as Facebook, Yelp, Foursquare, etc...

If the business address, city, and country, phone number are written on the website, if they are used in the post and page titles, as this increases the possibility to be found for the local searches and queries, and also increases the trustworthiness of the site and your business.

8. Backlinks Profile Audit

You should do a backlinks audit and write how many backlinks the website has, their quality, are they spammy, are they related to the content, are they from authoritative pages and domains, do they come organically, what kind of anchor texts are used in those backlinks, etc...

9. Link Building Prospects

After the backlinks audit, you should start looking for prospects of building links to your website homepage and deep pages, to increase the domain and page authority.

The prospects can be found using various tools, including free and premium ones, or you can find them manually by using the Google search form or other search engines.

Link building prospects should be found for different kind of backlinks, like those from blog commenting, nofollow and dofollow, forum backlinks, guest posting backlinks, etc...

10. Traffic Website Audit

Use SEO tools available on the internet to find how many traffic the website has like Alexa and SimiliarWeb, or if you can use website statistics through a Google Analytics report, and find ways to increase that traffic through various channels, such as organic traffic, referral traffic, social media traffic, etc...

11. Checking Plugins and Recommendations

Check what kind of CMS (content management system) a website is using and if it using the best plugins available to optimize the website for search engines.

You may be facing various types of CMS based on specific SEO projects, but the most used is Wordpress.

In Wordpress sites, see if the website is using Yoast SEO Plugin, W3 Total Cache, Jetpack by Wordpress, etc...

Also, there are available plugins and modules for other CMS as well, even for the Blogspot platform we have made available this script that can be used as an extremely effective Blogger SEO Plugin.

12. Checking Website Speed Loading Time and Recommendations

You need to check the website speed loading time by using various tools available online and see how many improvements need to be done on the site so that the site can be loaded fast.

Starting from July 2018, Google has launched the mobile speed update algorithm and page speed have become an important Google ranking factor.

There are some great tools available for checking the speed of the site and the most important are:

Use these tools, check and write their recommendations in the strategy so that you can use them later to increase website speed and stay on track.

Website Optimization Roadmap is an important document that can be used to implement the strategy for website and online business growth through search engine optimization, content marketing, and social media strategy.

Get an Search Engine Optimization Roadmap - Top Priority

I can create a Search Engine Optimization Roadmap with a report where I'll write the entire strategy on a way to improve search engine optimization of your website.

I will do keyword analysis of your website and keyword research, competition analysis based on the main keywords of your page that you are targeting, social media channels, content strategy, etc..

In the report, you'll notice the necessary optimization and user experience metrics regarding your website.

Some of these metrics embrace SEO status where we are going to analyze your website and can write how much your website is search engine friendly, domain and page rating metrics from important different providers like Ahrefs, Majestic, etc..

Standard Roadmap that you can order from me includes a step by step Project with the Audit of your website, keyword research with suggested blog post titles, backlink ideas and technical SEO:
  • General Information
  • Website Audit
  • 5 Keywords Researched
  • 3 Competitors Researched
  • Social Media Analysis
  • Google My Business Check
  • Content Strategy
  • Backlinks Audit
  • Plugins and Recommendations
  • Action plan

If you liked this article please use the social sharing tools on the webpage and share it with your friends and followers in social media.

 If you have any further questions and feedback about this article then you can share your opinions in the comment section below, or you can contact me!

To follow an Optimization Strategy is very important for your online ranking and organic traffic. Read this guide to SEO Strategy from OutreachMama here - https://www.outreachmama.com/seo-strategy/

For consulting services, you can always write us in the consultation form and we will contact you ASAP!

How to Do SEO Yourself? 11 Techniques to Rank Higher Now (2019)
30 December 2017 | 12:38 am

How to Do Your Own Search Engine Optimization for 2019?

How to Do SEO Yourself?
DIY SEO - 11 Techniques to Rank Higher Now

DIY SEO 2019

How to Do High-Quality Search Engine Optimization Yourself? There a lot of websites on the internet and getting visitors from Google to your website is very difficult.

A lot of bloggers do not have the resources to pay Digital Marketing Agencies or Consultants and Professionals to help them rank their websites on Google, that's why the most of them learn search engine optimization by themselves.

Want to know the best part?

In this post, you can learn some basic and advanced techniques to start learning how to optimize your website or blog by yourself and improve search engine ranking.

How To Do SEO Yourself?

Infographic: How to do SEO yourself?

Share this Image On Your Site

Can I learn SEO?

Yes, of course, you can. But learning it may look easy, but implementing the strategies and techniques can be a bit tricky.

How can I learn SEO?

Read here on how to start learning search engine optimization, just follow the further steps explained in the post:

1.Learn How Google Search Engine Works

How do I start with SEO? First, you need to learn how search engines such as Google works?

In this video, Google explains how the most popular search engine in the world crawls and indexes the 60 trillion web pages that make up the Web.

2. Learn to identify problems on your site

You should have the basic knowledge of SEO, from identifying problems on the site, checking if the site is following Google Webmaster guidelines, be good at keyword research,know how to analyze keyword density on the page, check if the keywords are at the right places, know how to place LSI (latex semantic indexing) keywords,etc...

You should be able to check the on-page, technical SEO, by doing very detailed SEO audits, link earning and link building by following the white hat SEO techniques.

3. Follow the Trends of the Industry

You should follow the trends of SEO by reading constantly the latest posts on the industry by mot known SEO experts such as Brian Dean, Neil Patel, Rand Fishkin,etc..

SEO 11 Techniques to Do Yourself
SEO 11 Techniques to Do Yourself

Share this Image On Your Site

4. Read Search Engine Optimization and Digital Marketing Blogs 

I have learned search engine optimization by my self by reading various SEO blogs and by practicing it on my own websites.

I believe you should also follow the same path and in this way, you can start doing SEO for yourself.

5.Create Google and Bing Webmaster Tools accounts

Head over to Google Search Console add the domain of your business website or blog and follow the instructions there. To learn more about how to use Google Search Console read this article.

The same procedure is also for Bing Webmaster Tools.

6.Learn some design and development skills

You should know the basics of design and development. You should learn some coding like HTML and understand CSS.

7. Practice multiple parallel SEO skills at once

The key to transforming how your brain processes new information is to break out of the habit of learning one facet of a skill at a time.
You should focus on one part of SEO where you understand the most and you think you can do the best, but also in the same time try to practice other skills because this way you will not create a habit of neglecting some parts of search engine optimization. Some skills what you should learn are:

After you learn new skill don't forget to go back to basics - going back to the basics is an integral part of the inter-learning process. Doing so strengthens our brains and reinforces our long-term memory of a skill.

8. The most important On-Page SEO factors 

The most important factors to review on-page SEO are:

  • Page Titles - checking for their length, keyword, at the beginning, type of headline,etc..
  • Page URLs- checking if the URLs are SEO friendly, dynamic (non-friendly) or static (friendly),
  • Description - checking for their length, keyword,etc..
  • Alt description of images - checking if there is missing any ALT for images, it's good if images also have title description and width, height specified, and also if images are optimized (compressed) for page speed.
  • Internal Linking - is important for search engines to crawl all website.
  • Anchor Text Optimization - using different anchor text and not with the same keyword every time, and also not with generic anchor text like click here, etc...
  • Heading Tags - Check if there are more than one H1 tag if the site uses H2, H3 tags does the H1 tag contains the most important keyword of the page,etc..
  • Keyword analysis - if the main keyword is present in the page title, the first paragraph of the copy, anchor texts, and what is keyword density of the main keyword (optimally 2-3%) to avoid keyword stuffing.
  • Semantic keywords - If there are enough semantic keywords present to help search engines recognize the topic of the page.
  • Structured data markup - on the page, etc...

9. Learn some techniques for off-site optimization

  • Broken Link Building - checking for broken links on pages relevant to your website pages and reaching out to the webmaster to notify him and kindly asking him for a backlink,
  • Finding resource pages - with links to posts similar to yours and kindly asking a webmaster (blog owner) for a backlink by outreaching them,
  • Link Roundups - checking sites that post link roundups like top 10 (topic) articles of the week, etc, and asking them for linking to our awesome similar post,etc..
  • Creating and sharing infographics with the site's that publish similar infographics, and even with the guestographic method,
  • Answering queries from journalists on HARO emails,
  • Converting blog posts to slides and pdf documents - and sharing them on document and slide directories such as SlideShare, Scribd, Issuu, etc...

10. Analyze Your Website and Fix it Constantly

Analyze search queries in the Google Search Console and Semrush to optimize already published pages, Implement structured data markup on the pages, fix broken links on the site.

11. Don't Forget to Check Canonicalisation

Your pages should only be accessible at one URL.

Do a canonical domain check: WWW and non-WWW versions should resolve to the same URL.

Do trailing slashes check: Extra URL trailing slashes "/" should be removed

Check common homepage variations: Redirect homepage variations (index.html, index.htm,

,default.php) to the main variation.

Main SEO Tasks
Main SEO Tasks

Main SEO Tasks

  1. SEO Audit and Fix Errors,
  2. Do a Keyword Research,
  3. (Re)Create Content,
  4. Promote Content.

If you liked this article please use the social sharing tools on the webpage and share it with your friends and followers in social media.

If you have any further questions and feedback about this article then you can share your opinions in the comment section below.

For SEO consulting services you can always write us in an SEO consultation form and we will contact you ASAP!

What We’ve Learned from Online Marketing in 2017
12 December 2017 | 4:21 pm

Online Marketing in 2017

Search Engine Optimization (SEO) has seen a lot of changes in 2017. It is not surprising, though, since any marketing strategy online always makes changes depending on the needs of search engines. It is, therefore, crucial for online marketing to keep on improving and adapting if it wants to be successful.

There were a lot of SEO innovations published this year that were never seen before. Some of these strategies are foreseen to be still present this coming 2018; while other procedures are rather short-lived. What makes some of these tactics work?

For one, some strategies see the long-term impact, so even though it is more difficult to implement these tactics, it is worth the time, energy, and resources of the business owner since these tactics would most likely work. On the other hand, other strategies that are easier to implement may not cause a headache at the beginning, but may just be a waste in the end with the tactics not even slightly working out.

Transparency is also crucial to finding success in SEO because this is one thing that search engines value. Transparency is a common trait among reputable SEO professionals. A search engine may not notice it at the beginning, but its algorithms always change for the better. Dodgy tactics today will most likely not work out in the future, so it is still best to go on the safe and sustainable side.

Now that the year 2017 is coming to a close, let us recap what we’ve learned from online marketing this year:

1. Mobile optimization for improving your SEO rankings

Before 2017, having a mobile-friendly version of your site was optional. This year made it necessary for every website to have its mobile version. It just makes sense since many people these days use their smartphones to browse the internet. And if you are one of those still stuck in the years prior, you may notice that your SEO ranking never improves.

Users who visit your site and find that you only have a desktop version would most likely leave your site immediately. If your website does not have a mobile version just yet, now is the time to publish one.

2. Saying goodbye to tacky affiliate marketing

Before 2017, it was acceptable for entrepreneurs and bloggers to publish posts rife with affiliate links without even mentioning that these links are, well, a form of affiliate marketing. The year 2017, thankfully, brought in the need for site owners to be transparent enough to inform their audiences of the presence of affiliate links on their posts. This year, we saw concluding lines that go somewhere like this: “It will not cost you anything more, but purchasing the product (or service) from the links provided here help sustain this site.” This line brings in tactfulness to the world of affiliate marketing which has become unregulated and therefore, search engines had to take action.

3. Saying hello to high-quality content

Before, website content was all about publishing a bunch of texts that had a lot of “hot” keywords on them. It didn’t matter if the material made sense. All that was important was for the post to have these keywords and to have backlinks to increase the site’s traffic.

However, in time, search engines became smarter and penalized cheating sites that put in poor content and poor-quality backlinks. This year has made high-quality content even more important to improve the integrity of your website, and it will most likely be on this same trend for the years to come. Who doesn’t want to read high-quality content, right?

We’ve learned a lot of SEO lessons from 2017. This year taught us that quality and transparency is crucial to thriving in the online world, thanks to a path paved by reputable SEO professionals. It is good news for everyone who has been fed up with misinformation and over-information online.

For SEO consulting services you can always write us in an SEO consultation form and we will contact you ASAP!

5 Best Affiliate Marketing Promotional Methods
5 November 2017 | 9:09 pm

Affiliate Marketing is one of the top emerging legit ways to make money online. At its core, it simply involves finding a product that you like, promoting it, and earning a commission based on your participation. Here, you play an active role in promoting the platform you have towards the product’s market exposure.

The key is to make sure that you've got good traffic and online presence to generate enough leads and improve conversion rates. In this post, we’re going to share some of the top promotional methods you can actually start using today. Read on to learn more.

1. Search Engine Optimization

Search engine optimization or SEO is one of the most common ways to build your affiliate marketing game from the ground up. It simply revolves around the idea of optimizing your content and website to have a high search engine ranking or priority. This means increased chances of your blog or website to appear on top results when people search for specific terms on search engines such as Google.

For this to work, however, you have to be concise and consistent with bringing out quality SEO content. In the long run, it's very rewarding and increases significantly the visibility and ranking of your blog or website. This naturally brings in a bigger traffic and higher earnings when you join an affiliate programme.

Affiliate Marketing Methods -SEO

2. Cost Per Action Marketing

In Cost Per Action Marketing or CPA, the end goal isn't necessarily selling a product, but rather the action that visitor does on your website. Here you earn directly by having others perform specific actions that you have outlined. This can be anything from clicking on a link to submitting their email information.

The reason why this works so well is that it directly rewards you on the amount of activity that you get on your website. You just have to ensure that you have an enticing and enriched content menu. One way to achieve this is to put out content that has a direct relation to the product being advertised.

3. Product Reviews

People all over the world love to hear as much as possible about their favorite things. It's almost like a natural instinct for us to want to know all the little details about the things that affect us most. This is why product reviews are becoming more and more popular.

The key to making a product review work is to find a niche that you are most passionate about. Be it music, home appliances, phones, handbags, or fitness, you can find a product to deduce and explore on behalf of potential customers. This helps immensely in bringing the much-needed traffic to your website.

4. Webinars

What's better than a written review of your favorite custom assembly product? An in-depth video explaining why your potential customers should definitely get it. That's essentially what webinars aim for. You get to show potential clients all the nitty-gritty details in a visually appealing presentation.

As with all things affiliate based, you have to do your best to bring out quality content that's also consistent. Keep it fresh and interesting, and in no time you'll have one best go-to pages for the specific products due to their high engagement and content value. Don't be surprised when the company themselves contact you to directly promote their products.

Webinars- Best Affiliate Marketing Methods

5. Email

This is probably one of the most common ways to generate traffic and have direct access to people. You can use regular newsletters and product promotions to offer insightful information on different products. This includes top deals on product offers and freebies relating to the products you’re promoting.

For your email marketing to work, you’ll need to spend the time to gather adequate email contacts of the right audience. Don’t be tempted to buy an email list as that doesn’t reflect your ideal customers. Instead, place signs up forms on your site, attract the right traffic, and people will be prompted to leave their emails.

These methods will go a long way to get you practically involved in affiliate marketing and make a reasonable earning from it. Each of the above gives you a different glimpse and way to achieve your target in a unique way. It's all up to you to now to make your presence felt and attract the right leads.

If you liked this article please use the social sharing tools on the webpage and share it with your friends and followers on social media.

If you have any further questions and feedback about this article then you can share your opinions in the comment section below.

Author Bio

Wendy Dessler

Wendy is a super-connector with Outreachmama who helps businesses find their audience online through outreach, partnerships, and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized blogger outreach plans depending on the industry and competition.

For SEO consulting services you can always write us in an SEO consultation form and we will contact you ASAP!

More News from this Feed See Full Web Site